RIZZOLI - G-SHOCK
Celebrating the story of G-SHOCK, a truly unique watch whose pioneering innovation, function, and versatile design has made it a cult-collectible worn by devoted fans across the globe as well as by cultural icons in the worlds of fashion, sports, music, and popular culture for the past forty years.
Born at a time when watches were generally considered fragile instruments, G-SHOCK began as a dream of a young engineer, Kikuo Ibe, who wanted to create “a watch that doesn’t break even when dropped.” In 1981, Project Team Tough was formed to build it, and over two years and 200 prototypes later, the indestructible, shock-resistant G-SHOCK watch was crafted.
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SANTA MONICA STORE
410 Broadway
Santa Monica, CA 90401
Mon - Tue: Appt Only - Please call or email to schedule
Wed - Sat: 11am - 7pm
Sun: 12pm - 6pm
424-252-9162
info@augustine.la